I'd be careful not to hype up the "markets are conversations" angle, because with more than 2/3rds of NZ still not connected to that conversation (probably a lot worse in Otago), that one isn't going to fly. But there is a significant opportunity for businesses involved in tourism, services, and international trade I reckon, as well as boutiques. Through using social media they would not only save on website creation and maintenance, but they'll improve the look and functionality, strengthen their online presence and findability, increase their market reach, and potentially improve their customer relations..
As far as I can tell by a Google search for "Otago social media marketing", it is me and a business called Usable who are in the position. Interesting to note that it is North American based services sitting above us, one of which is probably because I commented on a Slideshare - bringing to it the linkages to Otago. Goes to show how thin the coverage is here...
That Slideshare is a pretty good introductory reader on using social media to develop markets and business btw.. I've embedded it below. What I'm wondering is if I can develop a course or service for local Otago businesses along this vein? Is there, or will there be a demand for such knowledge and skills? Check out the 5th paragraph in the introduction where he describes the gains he made in his boutique tourism business:
- Slashed my marketing budget by over 80%
- Fired my publicist and her expensive monthly retainer
- Increased subscriptions to my monthly news letter by 50%
- Almost tripled my revenues
- Increased my profits by 500%
Surely those claims would catch the attention of local Otago tourism businesses? But how might I go about getting their attention and selling my services to them I wonder? Especially when social media is not a big deal in the local scene... I'm angling to a local market, so I might have to employ local means to start off...
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