I think I can say that:
one teacher engaging in open educational practices (at Otago Polytechnic) using popular social media platforms, generates $5011 per year worth of savings and gains to their supporting oranisation. It costs $3000 to adequately train and equip such a person to a suitable level so as to be able to generate this sort of return.Anyone care to check my math and reasoning on that?
My sickness, absence last month, and the unanticipated complications with ethics approval has delayed stage 2 of the project - to conduct an ethnographic evaluation of people engaged in the production and publishing of educational resources at the Polytechnic. While we try and sort out an approach to ethics, I have been focusing on finishing this usage evaluation.. trying to get an all too simple dollar value on the open ed work.
- I have selected a sample of open educational resources produced by Otago Poltechnic staff, including resources on Wikieducator, Youtube, Slideshare and Blogs.
- I have estimated the cost of producing those resources based on a low royalty fee for using a single image, how long it takes to produce a 1 page handout, 10 slide presentation, a 3 minute video. That goes down as a cost or production (although some argue the production of educational resources is part of teaching work).
- Any free-for-reuse media used in the resources is subtracted from the cost of production based on the same estimate above. That goes down as a saving in production cost.
- I have asked other institutions to estimate how much it costs to set up and maintain their own Wiki, media sharing site, and a blogging platform. That goes down as a saving in IT support.
- I asked the marketing unit how much they spend on a billboard and a news paper ad, divided that by how many views they think that gets, to get a value per view. That value is multiplied by how many views the educational resources have. That result determines the worth of open educational resources in terms of simple brand awareness marketing. That goes down as a gain in brand awareness.
- I estimated the training and technical resourcing of one staff member to produce and publish open educational resources. That goes down as a cost of production.
- I have not put a unit of measure to things like learning outcomes, job satisfaction, responses as apposed to straight views of a resource.
- I am still waiting on costings to serve Internet data out from, and into the Polytechnic. This would go down as either a cost or saving, depending on the location of the person who is viewing the resources.
I hope to be able to argue that at the very least, supporting teachers who produce and publish open educational resources on popular social media sites is good for the organisation at a very basic operational level. I might even go as far as to argue that these dollars should be turned into incentives and rewards for those engaging in such practice, and special support for improving the quality and design of some of the more popular resources that have been generated. Another angle is to suggest to the marketing unit that open educational resources on popular social media platforms are a valuable tool for brand awareness marketing (at least) and that they might consider a future marketing budget that compliments the production of educational media instead of (or as well as) billboards and news papers ads.