When I look up a teacher or academic, a rich array of images, videos, presentations, publications, websites comes up in the search results. Top of the list is either their website or the staff profile for their primary place of work.
Most often than not, no images, no videos, no presentations, a few inaccessible publications, and no websites. Top of the list is an very empty staff profile page in the website of the place they may or may not be working.
What to do
RMIT's HR, Marketing and Academic Developers need to come to a common understanding on the above, reflecting on the fact that more than 70% of teachers and researchers are causally employed, and pool their resources to support people who are willing to generate substantial online profiles, and recognise those who already have one.
Digital Learning DSC has been working in the online identity management space for a while now, under the umbrella concept of networked learning. Some of the Schools in DSC have taken to the idea that "A Google search result is your portfolio". Some teachers are entering into discussions around the idea that by supporting students, teachers and researchers to develop rich and connected online identities, their various accounts become valuable learning networks to each other, and valuable professional networks to a range of central entities, including RMIT, its Colleges and its Schools.
So we're gradually designing learning activities that help build those substantive learning networks, to gradually have an impact on the ideal described above. Invite us in for a chat!